Illustrator Project: Logo Redesign

Redesigned Logo for AAA

Logo Redesign

For my logo redesign, I decided to do the AAA logo. It is a very simple and somewhat boring logo, my hope is to give the logo a kickstart into the 21st century. My hope is to keep the logo recognizable, and in the red, white and blue colors, while still updating it.

Starbucks Hw

I understand the point this article about Starbucks is trying to make. After many years of having successful designs, the mermaid is now part of Starbucks, therefore it is recognizable as the Starbucks logo, without actually displaying the name. I believe this effect can only come after having a long-standing, well designed logo. Many logos have followed in this trend over the last few years, one that comes to mind is Pepsi. They changed from their traditional logo with the Pepsi name, to just the circular logo facing sideways. Making a logo switch like this can backfire as well, it only comes after years of perfecting a logo.