Business Mission Statement

My company is a hookah bar called Up In Smoke. The company is a hookah bar looking to attract college students and young adults. I am the owner and CEO of this company. I want the look to be hip and modern, I believe this will help attract my target audience. The logo could also include (at the designer's discretion), a cloud of smoke. I plan to make money by charging customers to smoke the tobacco out of our hookahs. I do not want to sell tobacco at the shop. I don't need a mascot. I would just need a logo, a letterhead and business card, all with a similar theme that encapsulates the modern look I envision. I believe that my business will stand out from other hookah bars because of its hip and modern look, rather than the outdated hookah bars I've been to in the past.